district studio rebuilt Casamara Club’s email flows to better introduce and explain the brand, like a good bartender would.
For CASAMARA CLUBServices EMAIL MARKETING, EMAIL AUTOMATIONS
01
The Client
Casamara Club makes non-alcoholic drinks for people who care what's in their glass. Think "your bartender's favorite soda": built for food pairing, poured on serious menus, and talked about by chefs more than wellness influencers. Their challenge is a discovery problem. People don't understand the drinks until they taste them.
They came to district studio to build an email program that would find the right people and give them reasons to keep coming back.
02
The Strategy
We treated the inbox like a bar. A good bartender doesn't open with a coupon. They introduce the drink, explain what makes it different, and check back to see how you liked it.
That gave us three jobs, one per flow. Welcome turns a new subscriber into a first-time buyer. Post Purchase turns a first order into a relationship. Review Request turns a happy customer into social proof. We also wired the flows to know about each other, so nobody gets the wrong message at the wrong time.
03
