Black background with white text reading: "Content. Content. Content."
A hillside landscape with green vegetation and shrubs under a clear sky, with the words 'Sentinel' and 'PRODUCT DESIGN LAB MPLS-MN EST. 2022' overlaid.

Sentinel -
managing the Basecamp Collection campaign.

A shirtless man running on a football field with a blurred background and cloudy sky.

Lens Distortions -
long-term influencer campaigns establishing their brand in the fitness space.

Entrance to a tennis store with a sign that says 'Welcome to Yonex LA' and a tennis racket decoration near the doorway.

Yonex USA -
influencer campaigns supporting the opening of their Los Angeles Pop-Up

Close-up of a tennis racket with bright yellow strings and a person's hand holding it.

Yonex -
celebrates the 15th Anniversary of the POLYTOUR PRO Strings.

A man walking through a grassy field with mountains in the background, carrying a camera, with a yellow off-road vehicle parked nearby.

Lens Distortions -
builds content partnerships that invest in their member community.

Open box containing tennis racquet, tennis ball, wristbands, and other tennis accessories on a tennis court with caption "New Yonex EZONE is smooth @yonex_tennis."

Yonex -
amplifies the release of their EZONE racquet through paid and organic influencer partnerships.

A man in athletic clothing, with tattoos on his arms, practicing boxing with a punching bag hanging from a sturdy metal stand outdoors on snow-covered ground. The background features a brick wall with graffiti art.

Aqua Training Bag -
building a community of athletes and trainers around a staple in the boxing gym.

Young woman with a top knot hairstyle playing basketball on an outdoor court with trees and a cloudy sky in the background.

athlete studio -
The Off-Season captures the balance of rest and personal progression.

A digital screen showing a vertical timeline of images with labels like 'asset v1_draft', 'campaign CREATION', and 'asset v2_draft'. The background features a colorful, abstract, and textured pattern.

Lens Distortions -
establishing the music and effects platform for serious content.

Sentinel -
A campaign that blends product design and long-form storytelling for Sentinel.