Lens Distortions partners with 7 Influencers ahead of holidays.
For LENS DISTORTIONS
Services INFLUENCER
01
Campaign Concept
The objective of this campaign was to increase awareness of Lens Distortions and their association with meaningful, high-quality creators + stories. We also wanted to understand the impact these partnerships have on website traffic.
We partnered with content creators and filmmakers to showcase their favorite work using LensDistortions.com in up to five posts. district studio led the campaign strategy and managed every aspect of the campaign from identifying influencers and managing agreements to communications and payments.
From cinematic soundtracks to eye-catching transitions and color-grading presets, Lens Distortions provides a comprehensive toolkit for content creators. This campaign delved into the power of their audio and visual assets, showcasing how their music libraries, sound effects, and editing tools can be seamlessly integrated to push creative boundaries. All the tools of the trade, are conveniently located on LensDistortions.com.
Throughout this campaign, there were detailed asks about timing and messaging while also allowing room for creative flexibility. Influencer campaigns aren’t like other marketing channels, especially when working with multiple partners. They each bring their own level of experience, both creatively and on campaigns, that influence their output. This approach is what led to 260% increase in reach for one of the influencers Instagram reels.
This campaign ran for close to a month supporting some of Lens Distortions messaging and main campaign points.
Our influencer management tool, diOS, made the process of managing the campaign from start to finish efficient for both our influencers and brand partner. It makes outreach, alignment, content creation, and management easy and allows you to scale your campaigns.
Although we were looking at reach and engagement rate for priority metrics, we kept an eye on traffic, revenue, CPM, and the performance of two landing pages. All of these are important in understanding the impact of the campaign and potential partners for future initiatives.
02
Project Impact
Partnered with 7 diverse content creators and filmmakers aligned with Lens Distortions' brand values.
501,000+ impressions across social media platforms
31,000+ engagements (7.9% engagement rate)
260% increase in reach for one influencer's Instagram reel
Goals
Increase awareness of Lens Distortions
Amplify the Lens Distortions Holiday campaign
Understand the impact on Lens Distortions website traffic
Reach
501,000+
Engagement
31,000+
“The professional approach, giving plenty of time to plan posts, set expectations, clear and friendly communication.”
“The professional approach, giving plenty of time to plan posts, set expectations, clear and friendly communication.”
“[I appreciated] the creative freedom that has been given to me in the execution of the project.”
“[I appreciated] the creative freedom that has been given to me in the execution of the project.”
“I enjoyed the open communication and willingness to try different approaches to the content, as long as it focused on STORY above all.”
“I enjoyed the open communication and willingness to try different approaches to the content, as long as it focused on STORY above all.”
