Ten days in New York: how Yonex USA built a tennis community around the US Open

 
 
For YONEX
Services INFLUENCER, CONTENT, COMMUNITY

01

Campaign Concept

The Coffee House

The Tennis Court

The Racquet

Every September, New York belongs to tennis, and every brand in the sport is shouting. Yonex USA came back for a second year with a shop in the city, the Yonex Coffee House, and a new racquet to introduce, the EZONE, pitched through an espresso theme. The shop would be open for ten days or less.

Video by Estaban Chacin

02

Content

The campaign started before anyone landed in New York. We sent our community an Influencer Box built around the coffee behind EZONE Espresso, so the racquet's theme was something they could brew and share, not just something they saw in a post. A racquet followed, with a personalized card, and both showed up in stories as the tournament got closer.

The point was simple: get Yonex into our partners' stories early, in a way that felt like part of their routine.

scope

Influencer Marketing
Influencer Management
Content Strategy
Content Creation

Infrastructure for influencer partnerships built on trust and clarity.

For studios and brands who see influencer relationships as long-term investments, not transactions.

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MORE WORK

Sentinel Basecamp 1.0

Yonex POLYTOUR PRO