Yonex USA builds on its investment in Los Angeles with this influencer campaign.
For YONEXServices INFLUENCER
01
Campaign Concept
Yonex USA has deep roots in Los Angeles. With Indian Wells approaching, the ask was specific: build an influencer campaign that integrates the brand in both the city and desert stories.
Done (and improved YoY).
district studio built the campaign around three interconnected moments that went from the City to the Desert.
Much of our work in the city was intended to put our partners in the middle of it, while supporting the Yonex LA Pop-Up. This activation put Yonex product directly in their hands.
A community dinner brought together ten creators and LA tennis figures in an intimate setting, the kind of room where relationships form, not just content.
And three elevated content pieces placed Yonex inside the texture of LA itself, treating the city as a character rather than a backdrop.
Our goal was to build on our work with Yonex from the previous year while telling a cohesive story from the city to the desert.
02
Campaign Content
03
Project Impact
Outside of telling the city to desert story, a highlight of this campaign is the 584% year-over-year jump, a signal that the strategy shift, from broadcast to community, was always the right call.
Reach
186.4K
Engagement
12.6K
ER
6.76%
