Yonex USA brings Gabriela Gonzalez to the 2026 Australian Open.
For YONEXServices INFLUENCER
Built around Yonex, the tournament, and tennis, Gabs brought the US community to Melbourne to experience it with her.
INFLUENCER SYSTEMS
district influencer systems approaches campaigns through a lens that blends experiences, influencers, and storytelling to increase reach and extend the life of the campaign.
In this case we doubled down on two of these items in the person we were collaborating with and the content they created. We focus first on the creator or influencer before giving any type of creative direction for the campaign. That’s not to say that we didn’t have a campaign brief. We did. It’s only to say that when you partner with creators and influencers that align well with the brand and create content that supports brand building, the creative trust you give them goes a long way in supporting the campaign initiatives.