Yonex amplifies the release of their EZONE racquet through paid and organic influencer partnerships.

 
 
For YONEX
Services INFLUENCER, COMMUNITY
 
 
 
 
 
 
 

HIGHLIGHTS

Yonex was releasing their newest line of EZONE racquets. Being one of three racquets in their lineup, we amplified the product features + differentiations through a variety of paid and organic campaigns.

 
 
 
 

INFLUENCER SYSTEMS

 
 
 
 
 

district influencer systems approaches campaigns through a lens that blends experiences, influencers, and storytelling to increase reach and extend the life of the campaign.

In this case we doubled down on two of these items in the person we were collaborating with and the content they created. We focus first on the creator or influencer before giving any type of creative direction for the campaign. That’s not to say that we didn’t have a campaign brief. We did. It’s only to say that when you partner with creators and influencers that align well with the brand and create content that supports brand building, the creative trust you give them goes a long way in supporting the campaign initiatives.

 
 
 

LEARN MORE ABOUT DIOS

 
 

“The professional approach, giving plenty of time to plan posts, set expectations, clear and friendly communication.”

“The professional approach, giving plenty of time to plan posts, set expectations, clear and friendly communication.”

“[I appreciated] the creative freedom that has been given to me in the execution of the project.”

“[I appreciated] the creative freedom that has been given to me in the execution of the project.”

“I enjoyed the open communication and willingness to try different approaches to the content, as long as it focused on STORY above all.”

“I enjoyed the open communication and willingness to try different approaches to the content, as long as it focused on STORY above all.”