Yonex amplifies the release of their EZONE racquet through paid and organic influencer partnerships.
For YONEXServices INFLUENCER, COMMUNITY
Content
01
Yonex was releasing their newest line of EZONE racquets. Being one of three racquets in their lineup, we amplified the product features + differentiations through a variety of paid and organic campaigns.
Project Impact
02
We combined paid opportunities with product seeding to do a couple things; (1) support the release of the new EZONE while (2) investing in the community Yonex had begun building in the US.
Reach
1,099,758
Engagement
18,839
CPM
$0.73
“The professional approach, giving plenty of time to plan posts, set expectations, clear and friendly communication.”
“The professional approach, giving plenty of time to plan posts, set expectations, clear and friendly communication.”
“[I appreciated] the creative freedom that has been given to me in the execution of the project.”
“[I appreciated] the creative freedom that has been given to me in the execution of the project.”
“I enjoyed the open communication and willingness to try different approaches to the content, as long as it focused on STORY above all.”
“I enjoyed the open communication and willingness to try different approaches to the content, as long as it focused on STORY above all.”
