the City We Run

Merch Design + Management

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Design + Management

The City We Run is an ambitious project aimed at exploring the urban landscape of Omaha, Nebraska, by covering over 2,400 miles on foot. This initiative combines the art of running with a deep dive into the city's streets, revealing the unique architecture, history, and cultural nuances present in various neighborhoods.

As the team moves through the city, each mile offers a new perspective on the residents and their stories, portraying an authentic slice of life in Omaha. The runners become not just participants but also observers who document their experiences, interactions, and the community's vibrancy. This journey allows them to engage with locals, gather insights, and represent the heart of Omaha through their experiences.

The project also emphasizes the transformation of both the city and the team throughout their journey. Each mile conquered serves not only as a physical challenge but as an opportunity for personal growth and community connection. The interplay between the urban environment and the individual's journey creates a rich narrative, showcasing how running can bridge distances, foster understanding, and highlight the diversity that makes Omaha unique.

The Mile Zero collection was created to announce and celebrate the start of the project.

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Product Photos by Emma Morem Reichart