Sentinel launched a capsule collection, reinforcing itself as a product design lab, anchored in storytelling.
For SENTINEL
Services CAMPAIGN STRATEGY, CAMPAIGN MANAGEMENT
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Content
Sentinel has always positioned itself as more than just a golf brand, it’s a product design lab pushing the boundaries of the sport. With the launch of the Basecamp Series, Sentinel introduced a capsule collection that embodies this vision, blending innovation with nostalgia to reimagine golf essentials.
Project Impact
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From brand positioning to content execution, the campaign aimed to elevate Sentinel’s marketing channels, increasing visibility and engagement while setting the stage for future collections. Through intentional storytelling and strategic marketing, we helped Sentinel establish Basecamp as more than a collection—it’s a statement on where golf design can go next.
Beyond engagement, the campaign drove significant community growth. Sentinel’s social following increased by 2.2k (+20.8%), boosted by a strategic collaboration with The Free Spirits. Additionally, email subscribers grew by 100+ (+14.5%), strengthening the brand’s direct marketing efforts and setting the foundation for future launches.
This campaign was special because Sentinel brings the same attention to detail and values the impact of storytelling.
Watch the film that brought this collection to life. Created by Carl Sturgess and Jason Jahnke.
Impact
Sentinel Increased Social by 2.2k followers (+20.8%)
Increase Email audience by 100+ (14.5%).