studio trip: New York, 2025

This is as much a love letter to the people of New York as it is to the city. If not more.

Yonex USA and US Open anchored this trip.

New York in late summer feels like movement, players, fans, and brands all orbiting the same electric energy.

We spent time courtside and across the city, seeing how tennis continues to evolve beyond tradition, part sport, part culture, all style.

This was one of those trips that left us with more friendships than when we arrived. And for that, we’re forever grateful.

Samba x Yonex USA

Courtside with The 2nd Serve.