8 Innovative Brands Leading the Future of Brands

8 Innovative Brands Leading the Future of Brands

Brands have come a long way from the days of simply advertising their products to the masses. As society becomes more connected and consumer preferences continue to shift, a new wave of innovative brands is emerging that are leading the way in the future of branding.

60% of the people we talked to say they feel most connected to a brand through the storytelling and content they post. This is your sign to focus on the storytelling and the content you put out there. From our experience, communities engage with stories that make them feel something, not just the static feed full of product “stories”.

As we dig into more from our 2023 Future of Brand report, we wanted to highlight these 8 brands paving the way:

Vollebak

Vollebak is a brand that focuses on creating clothing and gear for extreme environments. Their products are designed to be sustainable and long-lasting, with an emphasis on using innovative materials and manufacturing techniques. The brand's commitment to sustainability and innovation has earned them a loyal following of customers who appreciate their unique approach to outdoor gear.

Metalwood Studio

Metalwood Studio is a golf equipment and apparel brand that gives a node to the nostalgia of the ‘90s and early 2000s golf vibes. They’ve collaborated with some of golfs biggest brands including this recent collab with FootJoy.

Lonely Ghost

Lonely Ghost is a clothing + lifestyle brand that truly puts their community first and created under this idea that “loneliness is universal.” They’ve created more than just a clothing line. They created real world, in-person connections through their product.

Athleta

Athleta is a women's activewear brand that focuses on creating sustainable and ethically made clothing for women. The brand's commitment to sustainability and ethical manufacturing has earned them a loyal following of customers who appreciate their unique approach to activewear.

Aime Leon Dore

Aime Leon Dore is a lifestyle brand from Queens, NY. With a strong focus on simple yet powerful design they’ve create collections that span industries.

Nike

Nike is a brand that needs no introduction. The sportswear giant has long been a leader in innovation and sustainability, with a commitment to using sustainable materials and manufacturing techniques in their products. Their commitment to innovation and sustainability has earned them a loyal following of customers who appreciate their unique approach to sportswear.

Bandit Running

Bandit Running is an up-and-coming running brand that recently partnered with photographer, Joe Greer. They’re a brand rooted in community and human activations. Take a look at their membership for example, which includes access to their “Close Friends” list on Instagram.

Haven Athletic

Haven Athletic started because gym bags suck. They first dropped the Haven Athletic Organized Duffel and recently took that same level of mental focus to the backpack category. We had that chance to help them with the Kickstarter that introduced the Haven Athletic Organized Backpack to the world.

These 8 brands are just a few examples of the innovative companies that are leading the future of branding. By focusing on sustainability, ethical manufacturing, and innovation, these brands are setting new standards for what it means to be a successful brand in the modern world.