ATHLETE CAMPAIGN
MIKE TYSON x ATB
Services
Athlete strategy
Content strategy + creation
Impact
+25.5% in traffic QoQ
Channels
Website
Social
The Aqua Training Bag is a product trusted by athletes and gyms around the world for providing a longer training experience and it just so happens that Mike Tyson is one of those athletes.
We were able to lead strategy for Aqua Training Bag during the launch of their collaboration with Mike Tyson. Our work included the development of an innovative campaign strategy, which utilized a range of digital channels to maximize reach and engagement with the target audience. Additionally, we were responsible for the creation of a suite of high-quality marketing materials, including social media posts, email newsletters, and website content, all of which were designed to showcase the unique features and benefits of the Aqua Training Bag and its collaboration with the legendary boxer.
Through our efforts, we were able to generate significant interest and excitement around the launch, ultimately driving strong sales and brand awareness for Aqua Training Bag and its products.