Aqua Training Bag
Email Newsletter Strategy + Management
Services
Email Strategy + Design
Goals
Increase Open Rate
Introduce Community-Led Newsletter
Conversation type email that highlights the ATB community and its connection between physical and mental health.
HIGHLIGHTS
Created a community element to a highly product-focused email strategy.
Supported people in the boxing space and highlighted community members active digitally.
Made a deeper conversation and connection between the physical and mental struggles athletes focus, and talked about them openly.
DELIVERABLES
Monthly email sent through the newsletter list.
Includes:
+ Training Tips and Research
+ Real-time happenings in the ATB community
+ Fights & Events
+ Recap of community members interacting in the boxing community, sales,
entertainment round-up worth seeing.
KEY LEARNINGS
Different email designs attract different consumers. Encompassing multiple strategies and goals for one brand can be done through one medium, in different ways.
With only a few months data of reporting, we are unable to conclude whether open rate has been affected. Check back soon for key results.