Jane led brand strategy and digital marketing for the Omaha Lululemon store, a $5 million / year business. Once she took over the store’s weekly marketing email, she increased opens and clickthroughs by 15% and grew transactions from the email 700%.
Her social media storytelling posts saw far higher engagement than the product posts, because followers saw inspiring people from the community wearing Lululemon while living their real lives, rather than models on a set. As an added bonus, because of the Facebook algorithm, the high engagement on our community posts helped ensure that our product posts would continue to show up in our followers’ feeds.
15% growth in email open-rate and click-through
700% growth in email conversions